Privacy Policy

Last updated: 2019-Sep-05




Craft Animations & Entertainment AB and its affiliates (collectively, the “Craft Animations”, “Craft”, “Company”, “we”, “our” or “us”), are committed to safeguarding the privacy and personal information of our customers and business partners. This Privacy Policy explains how we may collect, use, process, share, and store personal information about you, including through designated third-party service providers, and the choices that are available to you regarding this information. Please read this Privacy Policy carefully to understand our views and practices regarding your personal information and how we will treat it.

In addition to information kept in hard copy, this Privacy Policy also applies to our website and software. Also note that our website may contain links to other websites; if you follow a link to any of these websites, you should read their own privacy notices.



What data do we collect?

We collect information about you when you;

  • Request information about or place an order for any of our products and services.
  • Use or view our websites via your browser’s cookies.
  • Interact with us via email, phone, websites or our software.
  • Use our product or services.
  • Information about you when you register to our newsletters
  • When you register and create a login to any of our sites.

Information you give us

The information you may give us could include categories such as, but not limited to, your name, work or personal address, e-mail address, phone number, financial information, Identification document, title, customer data, payment data, server/workstation data (Hostname, MAC-address, OS, 3d program, IP address), employee data, social media links, website user data, avatar, website URL, feedback, forum signature and forum posts.

Our websites may contain links to other websites. Please be aware that we are not responsible for the privacy practices of such other sites. When you go to websites, we advise you to be aware and read their privacy policy.

Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and web page usage.

By using this website, you consent to the processing of data about you by Google in the manner described in Google’s Privacy Policy and for the purposes set out above. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google.

Our website also uses interfaces with social media sites such as Facebook, LinkedIn, Twitter, YouTube and others. If you choose to “like”, “share” or “view” information from this website through these services, you should review the privacy policy of that service. If you are a member of a social media site, the interfaces may allow the social media site to connect your visits to this site with other Personal Information.

We may automatically collect non-personal information about you such as your country, operating system, screen resolution, internet browser or the website from which you landed on our website and your interactions with the website such as clicks, scroll, etc. You cannot be identified from this information and it is only used to assist us in providing an effective service on this website.

Use of Craft Animations Software

To improve our software and give our users a better experience we may collect non-personal, anonymous usage data when you use our software. Such as, but not limited to, country, operating system, screen resolution, Craft software version, crash reports and interactions with its user interfaces.

Information we receive from other sources

As we work closely with third parties we may receive information about you (including, for example, resellers, business partners, sub-contractors, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

Cookies and website usage

To improve your experience on our website, we use ‘cookies’. Cookies are an industry standard and most major web sites use them. A cookie is a small text file that our site may place on your computer as a tool to remember your preferences.

How do we use cookies?

  • Keeping you signed into our forum
  • Understanding how you use our website
  • Remember selected preferences you have made

What type of cookies do we use?

  • Functionality – We use these cookies so that we recognize you on our website and remember your previously selected preferences or entered information. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
  • Statistics – We use these cookies to help us understand website traffic and web page usage in order to improve the website experience.

How to manage cookies

You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. For further information, visit



How will we use your data?

We use your information to;

  • Process orders for products and services.
  • Manage your account.
  • Generate licenses.
  • Administer or otherwise carry out our obligations in relation to any agreement you have with us.
  • Provide you with information requested.
  • Provide you with information about goods or services we feel may interest you, directly or via resellers. For instance, reminders on expiring licenses.

If at any time you wish us to stop using your information for any the above purposes, please contact us using the methods explained under How to contact us? We will stop the use of your information for such purposes as soon as it is reasonably possible to do so.

We do and will not sell or rent your information to anyone.



How do we share your information?

Please note that some of our sites, products and services include links to sites, products or services of third parties that have privacy practices different from ours. If you submit personal information to any of those sites or services, your information is governed by the privacy statements of those third parties. In addition, the collected personal data may (occasionally) be transferred to selected third parties, which may be located outside of the Economic European Area (“EEA”) in relation to the services provided to you by us or by our agents and distributors. By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA or one of our service providers is in a country outside of the EEA. These third parties will not use your personal information for any other purposes than what we have agreed with them. We request those third parties to implement adequate levels of protection in order to safeguard your personal information. We respect your personal information and therefore, we will take steps to ensure that your privacy rights continue to be protected if we transfer your information outside of the EEA in this way.

In the event we go through a business transition, such as a merger, acquisition of another company, or sale of part or all of our assets, we may disclose your personal information to third parties and your personal data held may be among one of the assets transferred.

Except as set out in this privacy policy, we will not disclose any personally identifiable information without your permission unless we are legally entitled or required to do so (for example, if required to do so by legal process or for the purposes of prevention of fraud or other crime), or if we believe that such action is necessary to protect and/or defend our rights, property or personal safety and those of our users/customers or other individuals.



Where is your data stored?

  • Customer data is securely stored SSL encrypted via our CRM partner SuperOffice AS protected by an ISO 27001 and ISO 27018 certified Information Management System (ISMS), within EU/ESS. All data between, to and from the CRM is encrypted.
  • Email conversations and digital copies of invoices are stored encrypted via Microsoft Office 365 servers within Europe.
  • License information is hosted by Microsoft Azure, within EU/ESS.
  • Your entered data for receiving newsletters are stored on a secure encrypted server at The Rocket Science Group LLC, in United States via their product MailChimp.
  • Hard copy of invoices are securely stored within a locked archive room, in Sweden

We retain your information for the period necessary to serve a legitimate purpose or as required by law. For instance, we delete any identification document copy directly once verified.



What are your data protection rights?

We would like to make sure you are fully aware of all your data protection rights.

Every user is entitled to the following:

  • The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.
  • The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.
  • The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.

Please note that we may not always be able to fulfill your request as there may be legitimate purposes, such as certain legal or statutory obligations, that require us to retain your information as stored or if we believe the change would cause the information to be incorrect.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the contact details listed under “How to contact us?” below.



Updates to our Privacy Notice

As appropriate, we may make changes to this Privacy Notice that will be posted online and, where appropriate, be sent to you by e-mail. Please check back frequently to remain aware of any updates or changes to this Privacy Notice.



How to contact us

We encourage you to first read our Privacy Principles, which contain additional information regarding our policies and procedures. If you have additional questions, or would like to submit a request under your data protection rights, you can reach us by email at by phone at +46 31 352 2980 or by post at:

Craft Animations & Entertainment AB
Att: Legal
c/o Walborg Ventures
Otterhällegatan 2
411 18 Göteborg

Please be aware that when we receive a formal written complaint regarding the processing of personal data, we try to resolve it directly with the person who has made the complaint, or with the data controller when we are acting as a data processor. However, as necessary, we will work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding our processing of personal data that we cannot resolve with a complainant directly.